What is SEO keywords?
SEO Keywords is the keywords that makeup your content that make it possible for your site to be found through search engines. This can be accomplished in many ways, but the most popular is creating blogs based around keywords that you want your audience to be looking for.
If you own a coffee shop then you might want to create blogs based around “how to tell if coffee is fresh”, “how much you should spend on coffee”, “top 10 favorite coffee flavors”, and so on.
Where can I position keywords?
The ultimate goal of SEO keywords is to bring in traffic from a search engines to turn into conversions for your business. As the owner of your website, you want relevant keywords that pertain to your business so that you drive in traffic that is interested in your topic.
There are many ways you can put in SEO keywords into your blogs or pages. Most websites will create blogs or pages based around keywords, but that is it. Below is a list of places to position your keywords so that search engines see the keyword spread through all your content, not just your body of content in your blog.
- Body of content
- Images inserted in blog/page
- Meta description
- Video titles that are inserted in blog/page
- Outbound Link text
It is very important to make your SEO very easy to find and accessible through more than one format. Most website owners get lazy and shorthand their SEO and wonder why they don’t rank on the first page of google. If you insert an image in your blog, then it would be wise to even name that image the exact keyword you are trying to rank for.
Using seo keywords on your page
It is very simple to follow a structure that tells you how many times and where to position your SEO keywords, but you have to make your content readable if you want people to share and actually use your content. You want to make sure that your content is readable, high quality in information and the most up to date in any information you are posting.
A really good way to work your SEO keywords in your content is making sure you hit them in certain areas. You want your keywords in at least 1 H1 tag, subheading of H3 or smaller, and at least 3 to 5 more times in your body of content in small text form like I am typing now.
keyword content strategy
A very good way to boost your SEO rankings in search engines is to create a content strategy for all your keywords. This is very simple, and extremely effective.
You want to start off by selecting your main keyword. Lets say I own a website built around loans and I want to use loans as my main keyword. I will start off by creating a page on explaining what a loan is. Then I want to use that keyword and get into more detail to create other pages and link your keywords.
So the next post I create will be “different types of loans”, “how to get a loan”, “where to get a loan”, etc. Then you use an internal link to piece them all together so that each post will boost the other.
When it comes to monetizing a platform, I don’t think it would even be possible at this point to even compete with YouTube. YouTube released a new monetizing feature for YouTube streamers called YouTube Super Stickers. So now the most obvious question must be answered, and that is what in the world is a YouTube super sticker?
YouTube super stickers
YouTube super stickers are nothing more than a fan purchasing a sticker or emoji and placing it in the live streamers comments. Youtube has so many ways for creators to monetize their accounts, and this was only a matter of time since the creation of super chat.
The idea behind the concept is to encourage your favorite fans that are watching your live streams to purchase these stickers and place them on your comment section to show their support for the channel. This idea was very simple, and raised a lot of questions at the same time. With super chat only being 3 years old, why create this so soon?
was super chat a mistake?
A lot of people will consider the creation of super chat a mistake, even though the creators have profited so much from the platform. Super chat was the fans ability to make a comment and pay for it to go straight to the top of the comments section. But super chat slowly started turning into something that could have results in YouTubes biggest mistake, so what exactly was happening?
Super chat slowly started turning into a launchpad for extremist in every word of the sense. Political debates, racism, sexism, and so much more was being put on a platform by simply donating a little money and then blasting your message on YouTube with some streamers having hundreds of thousands of fans watching live.
YouTube did everything in its power to prevent this from happening, but you can’t filter every live stream, especially the streams with so many viewers on at one time. YouTube sucked it up and found a replacement in super stickers, before super chat gave them a bad name.
With super stickers, YouTube can simply control what you are purchasing and posting on these comment boards. This was a very smart and quiet move made by YouTube and I personally applaud them.
how much do they cost?
The cost for a YouTube super sticker will range from 0.99 cents to $50. There are currently 6 different categories with more being released on a regular basis. Some of these categories include beauty, gaming, fashion, sports, music, food and more.
The packs will be available in English, French, Japanese, Korean, and Portuguese. The stickers will take around a full week to roll out to all eligible creators.
Who is eligible to put stickers on their live streams?
Like any monetization through YouTube, your channel must have 1,000 subscribers and 4,000 hours of watch-time before you monetize on your YouTube channel.
One of the most crucial questions you or your business may be facing in 2019, is finding social media marketing strategies in 2019 that work effectively with all the algorithm changes, we go over these simple yet super effective techniques to keep you moving in the correct direction in 2019.
45% of the world’s population uses social networks. This huge global audience that uses these channels represents a vast market of opportunity for any company, regardless of size. An opportunity to create social media marketing strategies 2019 that will allow the reach of your business to extend to the digital world.
However, for your Social media marketing strategies 2019 efforts to pay off, the first thing you need to have is a strategy. Here are the basic concepts that you should take into account when planning your marketing strategy.
- Positioning strategies in social networks
- Segmentation strategies in social networks
- The new era of marketing
- Five digital promotion strategies
- Create a community of super fans and brand ambassadors
Positioning Strategies in Social Networks
To start planning your social media marketing strategy, you first need to consider what your goals are. Whatever the specifications of your objectives, it is important to have a differentiating element to be placed as a reference in the minds of your consumers. If you don’t have specific goals, it will be very difficult for you to measure your success and ROI in your reports. Ask yourself questions like:
- Do I want to generate knowledge of my brand and increase its perception?
- Do I want to manage the reputation of my business?
- My purpose is to increase sales?
- Give customer service?
- Increase traffic to my website?
- Do market research to learn more about my audience?
- Be a leader of my niche?
Once you have defined your goals, these will be a guide to know what kind of content you need to provide your audience, in what format and what are the best practices for your brand when investing in ads. Facebook Ads are a great tool to simplify and optimize this part since the platform offers a variety of customizable options according to your objectives.
For example, let’s say that the goal of one of your campaigns is brand recognition. These types of ads present the perfect opportunity to showcase the culture behind the scenes of your business and the team that makes it possible. However, if your goal is to increase traffic to your website, then your campaign ads will look very different and have elements like a CTA. Content creation is your job, but through advanced targeting options and monitoring the performance of your ads, Facebook ensures that your ad has the best possible performance, reaches the right people and becomes memorable in the Mind of your customers.
Segmentation Strategies in Social Networks
As we mentioned above, in order for your Social media marketing strategies 2019 to meet their objectives, you need to make sure that your content is reaching the right audience. This is where segmentation strategies come in, a vital tool for your content to reach people who may be more interested in your services or products.
The first step is to meet your audience, and creating a buyer persona is a great tactic to do so. A buyer persona is a semi-fictional character that represents your ideal customer. To create this client prototype and specify a profile, it is necessary to carry out an audience analysis to discover patterns in the demographics and interests of your clients. Use social media analysis tools to extract the necessary data to create these profiles. Platforms such as Facebook, Instagram, and Twitter, among others, offer a free report with valuable information about people who interact with your brand online, even if they are not yet your customers.
Thinking about the buyer persona as a real customer will help you make informed decisions when making the right content for the right consumers. For example, Netflix is a global company that targets an audience with a very wide age range. On its platform, you can find content aimed at all kinds of niches, from cartoons for children, documentaries about planet Earth, award-winning international dramas and soap operas, among many, many others. However, its content on social networks, particularly on Instagram, has a clear focus on a youth audience. Coincidence? Although we do not know the marketing secrets of this streaming giant, probably, this is not a random decision and it is very possible that it is the result of market research where they extracted the demographics and interests of their followers on Instagram and noticed of the age range and behavior patterns of his followers.
Facebook Insights is a great targeting tool to maximize the effort of your ads (and budget). Thanks to its segmentation features, you can target different types of audiences according to their age, gender, location, language, internet connections, and interests. Facebook offers three types of segmented audiences:
- Main target audience: thanks to the algorithms and data collected by Facebook, with this function you can target audiences that have the greatest potential to buy your products.
- Custom audiences: direct your ads to people you already know or have already interacted with using the information you already have available.
- Similar audiences: new audiences combining personalized audiences with targeted Facebook ads.
The New Era of Marketing
Every marketer will be familiar with the strategy of the commercial mix (marketing mix) and the four variables that compose it, the famous “4 P’s of Marketing”: product, price, point of sale and promotion. But are these concepts still applicable to Social media marketing strategies 2019? Of course! You just have to adapt them to the online world.
Whether it’s a physical item, a service or an experience, the product is a key part of your campaign. Before the digital era, customers relied on a sensory experience to determine the quality and viability of the product. Currently, your product itself is your content and the format in which you decide to present it. For this reason, the quality of your content is vital and a great challenge. However, it is also a great opportunity, since within the social networks there is an incredible variety of formats to present your product and highlight all its features. We explore this point in-depth in the last “P”: promotion.
For many consumers, price is the decisive element that results in a purchase. The accessibility that the internet gives us to sell our products has reduced operating costs for many companies. Also, this has increased competition, no matter how small your niche is. In addition, users can compare their prices with that of your competitors immediately to inform their purchase decision. For this reason, setting an appropriate price, which is attractive to your consumers and is also profitable for you, is one of the most laborious and sensitive tasks of the digital marketer. Help yourself in this part with tools like Brandwatch to always keep you updated on what is happening in your niche and with your competitors.
- Point of sale
The point of sale is the place where you decide to sell your product. Thanks to the heyday of E-commerce and in particular M-Commerce (where users can make purchases from their mobile devices) any company can sell their products online, which has transformed and simplified the purchase process significantly. For this part, it is necessary to do market research to find out where in the digital universe your consumers congregate. In this way, you can decide, for example, if direct purchases on Instagram are viable for your company or if Facebook Marketplace fits more to your profile. This is not as complicated as it sounds. As mentioned earlier, the most popular social networks offer a free statistical report – such as Instagram or Twitter Analytics or Facebook Insights – about your company’s performance on these channels.
Of the four “P’s”, this is the point that has changed the most in marketing strategies in the digital age. Many times also called “Advertising”, this point refers to the format in which you decide to present your product. Facebook has an advertising reach (the number of users that can reach its ads) of 1.59 billion daily active users globally. Of course, this reach offered by social networks has changed the transmission and content of our messages completely.
To choose the best channel to present your product and meet your goals, ask yourself questions such as:
· Where do my clients congregate?
· With what type of content do I receive more interactions: images, videos, stories, etc.?
· What role do ads play in my content promotion marketing strategy?
Five Social Media Marketing Strategies 2019 You Can’t-Miss
1) Present your content in new formats
This is one of the most important Social media marketing strategies in 2019. We all know that images and videos get more interactions than a text post. Also, we know that Stories are conquering users in social networks. Now, it is time to go one step further, leave the comfort zone and use new types of media such as 360º Videos, Live Photos, virtual reality, and IGTV. HBO is one of the companies that has used some of these new immersive formats in their favor, just as they did in their different campaigns of the hit TV series Game of Thrones.
One of the greatest incentives of the digital era is the possibility of taking advantage of technological advances for your benefit.
2) Use similar audiences in your Social media marketing strategies
The tool of similar audiences is a great ally to find new clients. The platform is based on the characteristics of your target audience (the clients with whom you have already interacted) to find new prospects, integrate them into your sales funnel and thus improve the performance of your ads.
3) A/B tests to optimize your content and marketing strategies
A/B tests are a super valuable research tool to test small variations in your advertising content to determine which one is the most effective for your target audience. For example, you are about to launch a new product and you are planning the campaign. However, you are not sure if a video ad or a photo ad is the best for your audience, or you have two copies to accompany your image and you don’t know which one to use. An A/B test allows you to test the two different types of ads and measure the results through different variables to discover in which format it encourages more interactions with your customers.
4) Check the performance of your marketing strategy
The time has come to create your monthly report: how do you check that your marketing strategies are paying off? These two tools will be of great help:
The Facebook pixel is a code snippet that you can install on your website to track the actions that users performed on your page after seeing an ad on Facebook.
Thanks to the cookies that track interactions with your customers, the Facebook pixel helps you ensure that your ads are seen by the people who are most likely to perform the action you want. The great advantage of this is that it allows you to improve your ad conversion rate (that is, knowing if your ads are really getting the customer to take any action) and get a better return on investment. This code also works to optimize your ads and build audiences.
5) Promote your content on all your platforms (Cross-promotion)
One of the easiest marketing strategies to implement is cross-promotion. Imagine that you are trying to grow your YouTube channel, but you are not having much success at the moment and decide to post a link to your video on Facebook. Posting that link is the first step of your cross-promotion. In any case, there is much more to do and some practices that you have to follow to improve the performance of this strategy.
Create a Community of Super Fans and Brand Ambassadors
Finally, the most important step in your social media marketing strategy will be to create a community of super fans or brand ambassadors. These are people who follow your content, interact with it on a regular basis and are interested in representing your brand, channel or community of fans on social networks.
Building a community of ambassadors will allow you to strengthen your Social media marketing strategies for the organic distribution of your content. If every time you publish a new video, photo or any other type of content, you are ensuring that it will be shared organically with social circles outside your area of influence, circles that you will try to acquire. Remember that this is a reciprocal relationship and that you will have to offer greater value to this community than to the rest of your followers. One way to show your appreciation could be by sending them small gifts, mentioning them in your posts or even a direct and personal message can be very valuable.
Understanding that every year resets, and so do the algorithms on social media platforms, so mastering and understanding these simple techniques for social media marketing strategies in 2019 will help ensure you start off on the right step.