Facebook has 2.41 billion monthly active users, and this is prime real estate if you are a business. It is no longer an option but rather a matter of time on learning how to use Facebook for a business.
This could be anything from learning how to create brand awareness, engagement or conversions. Facebook business pages offer so much, it is difficult to find a reason not to use it.
Now let’s talk about how to use Facebook business pages to your advantage.
Create a Facebook Business Page
The first steps will be creating the actual Facebook business page itself so let’s cover that.
*You must have a personal Facebook profile before you can make a business page.
- Go to facebook.com/business and click create a page in the top right-hand corner.
- Select the type of business you are, examples: small business, organization, brand, product, etc.
- Add your profile and banner picture
- Add a short description of your business
- Add your username
- Fill in your “about section”
- Add a call-to-action button (Call, Book Appointment, etc.)
- Setup Tabs on the left-hand side
- Like other pages (don’t be afraid to like competitors pages)
Ensuring that your Facebook page is set up correctly is very important. This will have an effect on your SEO because your business will be listed on multiple business listing websites like Superpages, Yellowpages and more. If your information is not an exact match, it can hurt your SEO.
Facebook Page Sections
The about section is a Local SEO goldmine. This is where you put in your address, phone number, website, and any other business details you need to add. You need to make sure this is 100% correct because this will be listed on the multiple listing pages that will filter through google.
This is exactly as it sounds. This is where all your posts and updates are published and the first page all your followers see when visiting your Facebook business page.
This is where your audience can post and interact on your business page. You will also see check-ins here as well. Think of this as the audience interaction tab or section.
It is very important that you visit this at least at the end of every night to engage with your audience that has spent time to post, engage or check-in to your business.
This is where you can create upcoming events for your business page. You will also post your promotional material here and share as well.
You can invite people to your events and let your followers share and interact with the event before it happens. Polls and questions are very useful leading up to your event to increase your turnout.
Info & Ads
This simply shows your followers your ads that you are currently running.
Want to increase traffic or engagement then this is the section for you. Create special offers and discounts that increase engagement that will lead to conversions.
Offering giveaways to shared post or discounted prices are very commonly used here.
This is just a list of all the photos that you have uploaded on your Facebook business page.
This section just shows all your post that your business has made to your timeline and updates
Customers can write reviews and give your business a rating. This becomes very important in the long run because this is a way for future customers to see the legitimacy of your business. The more reviews the more transparent your business becomes to the public.
This allows you to list off all of your services that your business provides. You can put the name of your service, the description, a photo and even how much it cost. This becomes a very strong tool the more of a following you grow on your page.
This allows you to list your inventory for sale and sell it directly through Facebook. You can link your bank account to get paid directly after each purchase. This is nothing more than another way for your business to put its products out there and build a brand name.
Content creation will be one of the most important parts of what you can do to grow your Facebook business page. This is a major piece of learning how to use Facebook for a business.
All of the images that you put on your business page need to high quality and relevant to your business niche.
There are many types of still images or photos that you can upload as post and below are just a few ideas on what to use.
- Business Events / Gatherings
- Holiday Post
- You performing your service or work
- Customer Testimonials
Ensuring that your photo is the correct size is also just as important, to maximize the photo quality as well. Sprout Social is a very good website to visit to see post sizes for all social media platforms.
Video quickly took over as the dominant piece of content that is focused on when it comes to social media. It has already been proven that videos will get more attention and engagement than photos or any type of still images.
Facebook business pages allow videos up to 240 minutes long. That means you can create almost anything you can possibly think of to upload to your business page and gain that engagement. Here are a couple of examples of videos you could create.
- Business Vlogs
- How-to Videos
- Videocast (Podcast)
- Work Progression Videos
Creating videos is one of the most important pieces you can do for your business and they don’t have to be lengthy. Most businesses create videos under 3 minutes, as that is the optimal viewing time of the average Facebook user.
Probably the most overlooked piece of content you could possibly create are polls. You can create polls on anything that could include what your followers want to see as your next piece of content.
Polls are super effective because it requires almost no effort for engagement. Simply asking a question and putting yes or no as options will get you super quick engagement. Business maximizes on this by polling their audiences on future posts and services.
Facebook Live Streams
Doing Facebook lives from your business page will maximize your reach over 100%. The reason this method is so effective is that every single follower is notified when a business page goes live, versus the typical 25% when your business creates a post or video.
Live Streams have become necessary versus just a tool to use when needed. If your business is not doing at least 1 live stream per week, then you will lose out on a lot of potential business and engagement.
Schedule out your Posts
Facebook gives your business a feature that almost no other social media platform offers, and that is the chance to schedule out all your posts and get ahead. Learning how to use Facebook for a business is already essential, but learning the small practices like this will get you way ahead.
Most businesses will fall behind on posting because it only takes a couple of minutes per day and gets lost in the “to do” list. Reduce the stress on you and your business by taking the time and creating and scheduling out a couple of weeks or even a month worth of post.
Engaging is a must if you plan on growing your social media business on Facebook. You need to respond to messages as fast as possible to earn a response badge which actually boosts your organic reach if your Page maintains a certain level of re-engagement.
This doesn’t only apply to messages but when someone comments on your posts or creates any type of reaction at all. If someone likes your post, click on the reaction and message them directly. Creating a digital relationship with your followers is now a must.
When you have responded to everything, now is time to reach out to your local audience and engage in their post to gain that local following.
When your learning how to use Facebook for a business you need to be running giveaways at the beginning if possible.
This is the quickest and easiest way to increase engagement and followings. People love free and it really doesn’t have to cost that much. If you gain a big enough following you can reach out and gain sponsors to give you stuff to giveaways with and just have their name incorporated with it.
Learn more about how to run giveaways and ideas for them by checking out this article by wishpond.
Share content from other sources
Facebook released a statement in 2019 talking about how they take this very serious when it comes to Facebook business pages. If your business is linking and engaging with competitor pages, then they will actually give you a boost from this.
You can take real advantage of this especially if you focus mainly on local businesses. The key is collaborating with a business that isn’t near you and sharing their content. But as always, make sure their content is up to date and to your quality. Never share bad content, it reflects on your business.
Create Facebook ads
If you want to learn how to use Facebook for your business, then this is not an option but a must. You really should be investing in Facebook ads and in Social Media Marketing if you are serious about your business maximizing every dollar when it comes to marketing.
HubSpot has its own academy on teaching Social Media Marketing and it will really get you going in the right direction.
Facebook ads give you the ability to target your specific audience. There are options like age, gender, interest, location, educational status, relationship status and more. This lets you pinpoint the exact audience you are looking for when you start creating your Facebook ads.
Make sure that when you do run ads that you keep up with the analytics and do split test as this will give you the tools to refine each ad you run and help keep your marketing budget low while getting great results.
Create Business Milestones
When your business reaches a milestone you need to take advantage of this. You can create them for almost anything and what better way to get your followers to engage than reaching a milestone and thanking them for the help.
This would also be the perfect opportunity to have promotions, giveaways, and even polls on what they would change about your business in that timeframe.
How much more personal can you get with your followers than posting your day to day operations of what it’s like in your business. The advantages of this are incredible.
This really gets your followers a chance to engage with your business on a personal level, but also a chance to even give them thought about if they would want to work for you or go into that niche as a career.
You always have to remember that Facebook is ultimately a social media platform that gives you an opportunity to get a digital relationship with your audience. Take advantage of this and grow your following and gain life long customers in the process.
When it comes to business, Instagram has become the hot new Social Media platform. In this blog, we will cover how to use Instagram for a Business.
When it comes to wondering why your business should use Instagram for your business, let’s check out some necessary statistics below according to Instagram.
- 60% of people say they discover new products on Instagram
- 200 million-plus users visit at least one business profile daily
- 25 million companies are using Instagram for Business
- 1/3 of the most viewed stories are from businesses
So why is it so important to start a brand or add your business on Instagram? Facebook has shifted its focus on family, friends, and creating a more friendly environment, where Instagram has become more business-focused. Now let’s cover the steps on how to use Instagram for a Business below.
Click below to skip to sections
- Setup Instagram Business Account
- Develop Instagram Strategy
- Optimize Bio Section
- Content is King
- Use Hashtags correctly
- Go all-in on Instagram Influencers
- Cross-Promote with similar Niche Users
- Engagement on Instagram
- Run Instagram Ads
#1 Setup Instagram Business Account
The very first step you will need to accomplish is setting up an actual Instagram Business account. If you already have a well-established following then you can simply turn your personal account into a business account.
If your personal following does not represent who you want to follow your business account, then you will need to set up a whole new Instagram account and set it up for your business.
How to setup Instagram account
#1 Download the app for iOS, Android or Windows
#2 Signup by opening app
#3 Input your email address and hit next, and if you want to connect your Instagram business account with your Facebook Business page make sure to put in your admin email address, or hit login with Facebook.
#4 Pick your username and password and fill in your profile information.
#5 Tap done
Now that you have a personal account set up, we now just need to convert it over to a business account.
How to convert a personal account to Business account
#1 Login to your personal Instagram account
#2 Tap the profile icon to go to your profile
#3 Tap the 3 lines icon at the top right of the screen, then tap settings
#4 Tap switch to a business profile, then continue
You can connect your Instagram business account to your Facebook business page by following the prompts.
Make sure to add all your business contact information as soon as you set this up which will include an email address, phone number, and address for a physical location.
#6 Tap done.
#2 Develop Instagram Strategy
Just like anything in business, having a strong mindset and strategy will be key going forward. It is vital that you develop a strategy for you or your team to follow and stick with during your journey.
Below we will discuss the 5 main keys to teach you how to use Instagram for a business.
Why start from scratch when there is so much information that is already out there that can teach you what has and hasn’t worked in your niche. You are not copying what others have done, you just want to find out what has and hasn’t worked, and use that to mold your strategy.
You never want to be that business that gets caught spending useless hours posting the wrong content or putting in the wrong hashtags to get no traction.
Step 1 is you looking up as many businesses as possible and see what is working for them. Look at how many likes, comments, and reactions their posts are getting. What is their post about? How is their bio section filled out? What hashtags are they using? Gather as much information as possible.
Find your Target Audience
Finding your target audience is probably the most important process of the strategy development process. Let’s go through a basic strategy on how to find your target audience below.
Your target audience statistics that you want to collect are all available on Instagram Insights. These will range from age, gender, and demographic. Let’s go through some of the methods to get this information.
- Who are your current customers? Think about the people who walk in your store or already have analytics on your website, personal Instagram account, or even Facebook.
- Instagram Insights: When you have more than 100 followers, Instagram will tell you about your current followers. Just click on the 3 lines at the top right corner, and tap Insights. Then select audience.
- Build a buyers persona – This a very effective method if you don’t have much data yet. Develop a profile on what your typical buyer would be. Gender, Age, demographic, Possible Interest, Etc.
Understanding what goals you want to achieve using Instagram is a huge part of this process. Writing down what goals you want to accomplish and how to get there is a must-do.
Just remember when setting the goals that you make sure they relate to your Instagram account and your business as a whole.
Set daily, weekly, monthly and even year goals to keep you motivated through the year and keep your business on track where you want to be at all times.
Create a Posting Schedule
As you may already know and hear, that content is king. This may be true, but posting on a consistent basis is what will take your Instagram account from alright to gaining followers every day.
Most social media marketers will even tell you that having a posting schedule that you follow every day is the most important thing you can do for gaining followers, reactions and getting conversions.
There are paid programs that will let you schedule your post out, but I would suggest using later.com for free to start off. This will get you in the mindset of creating and scheduling your post out days and even weeks in advance.
If you don’t have enough analytics to show when the majority of your audience is on Instagram, make sure to run some tests to see when you get the bulk of your reactions and comments to know when to auto-schedule your post if this is possible.
There are 3 main metrics you need to prioritize. So what are they and what do they do?
- Brand Awareness – this includes growth rate, post reach, and hashtag reach
- Engagement – Creating posts to get reactions, likes, comments, shares, and bookmarks
- Conversion – Organic post and Paid ads that focus on click-through rate and cost per click.
If you are a new business, then focusing on brand and awareness should be the priorities for a couple of months. People can’t make a decision about using your business if they aren’t aware you exist or know what kind of business you are.
To really understand how to use this step, then you need to understand how funnels work. Singlegrain.com really explains everything click funnels really well.
#3 Optimize Bio Section
Understanding how to optimize your bio section is another method for learning how to use Instagram for a business.
Your bio section gives you plenty of room to give all your business information away to make it as easy as possible for your audience and customers to find you. Let’s talk about the different components to optimize in your bio section.
Nothing says “professional business” like a high-quality profile picture of your business logo or product. These are the two most commonly used images on Instagram’s business accounts.
It is recommended to use 180 X 180 pixels for your Instagram profile picture. This will max out the resolution on your phone and desktop as well. Even though most of your traffic will most likely be on a mobile phone, it doesn’t mean you want to miss the few desktop users.
Name / Username
For SEO purposes it is very smart to use your business name in both places here. This gives you a chance to maximize your brand awareness, and really get maximum exposure when it comes to your brand name.
Your name is in bold and right above your username, but making them both the same or really close to what your business niche is about is the smart route to go here.
The category is located under your name and username. This lets all of Instagram know what niche your business is in. If you are in Social Media Marketing, then your category would probably be marketing or digital media services.
There are many routes you can go with your categories, just know this is very vital when people are looking up local businesses because they are typing in these keywords to find the businesses with this niche.
This is one of the very few spots you can post a clickable link, so using this space the way it is intended is what is needed. Just post your website address here and gain the SEO from Instagram.
You don’t just have to create a link to your website though, use it for landing pages, or even blogs inside your website. Point the audience and funnel them where you need them.
This is probably one of the most important components of the Bio Section. You have a 150 character limit to pack as much SEO, hashtag, and location data as possible.
It is very useful to showcase this block with what your business services are, a couple of hashtags, and location data if possible. A good looking bio will even stop a user in their tracks and get their attention to look more closely at your account.
Instagram released this new feature and it has really helped create more usable space in your bio. Before your bio was packed full of call-to-actions and location data. Now you have your own location for them. Now let’s cover the 3 buttons.
- Call – This button is your phone number. They tap on their phone and it calls your business directly
- Email – You input your email address and it allows them to tap and email your business directly
- Location – Put in your physical address for your business and this allows them to tap it and it will bring directions up on how to get to your business with their default GPS on their phone.
These are new features for the most part and most businesses still do not use them to this date. Make sure to take advantage of every square inch of space to get ahead of other businesses on Instagram.
#4 Content is King
Create Unique Content
Creating a brand experience is what the ultimate goal is on Instagram for businesses. By creating your content to all look a certain way will make not just your content recognizable, but your brand in general.
This your chance to leave your trademark on Instagram. Does your content have black and white photos, sharp photos, on heavy saturation? These are all things that will be recognizable over time to your audience that frequently visit your account.
This doesn’t apply just to photo, but also video as well. Peter Mckinnon is great at the way he plugs in his advertisers and there are people who enjoy that part of the video, more than the rest of the video itself.
The goal here to should be to provide a constant visual look on your photos and videos. Your followers should know that they are on your account just by looking at your photos or video. Now let’s look at a couple of ways to create high-quality unique content.
Creating high-quality photos should be a must for every Instagram user. This space is dominated by photo and video only, so if you can’t do either, why would anyone ever follow you? Here are a couple of things you can do to create high-quality photos.
- Rule of thirds – Your phone has a grid option on it. Place your subject where the grid lines meet to create an intersecting photo that is off-center but still balanced.
- Use natural light when possible – Your camera lens is built to handle natural light better than false light. Natural light gives off more complex and dynamic lights than a yellow or bright white false light.
- Golden Hour – The Golden hour typically happens between 5:45 pm – 6:30 pm. This is when your photos will get the least harsh light and get the most elegant of lights that form those golden circles and shapes in your photos.
- Avoid Harsh Lights – Harsh lights are really bright false and natural lights. This usually happens when you take photos outside when the sun is overhead. The best thing to avoid this is either have a really good post-editing program like adobe or buy camera lens covers that bring down the light that is coming in your camera during your shoots.
- Angles are everything – Angles can turn your good photo into a legacy photo. Taking those extra 5 or 10 seconds to squat down or take that overhead shot can give a totally different feel to your pictures. Make sure to try different angles at every shoot, just to learn the feel of them.
- Props – A very underestimated part of photography is the props in the background. Props can help complete the story you are trying to tell in your picture. They add depth, storytelling ability and even edge brightness or darkness. Use props that make sense with the photos and have fun.
Another part of taking good photos is taking them and making them even better with post-editing software. If you are using a Mac or Windows computer then I would highly recommend adobe photoshop and lightroom.
Use Instagram Stories
If you are really looking to use Instagram for business then you need to use everything available to you. so you are probably wondering why your business should use Instagram stories. Here are a couple of stats to help you lean towards using it.
- 1/3 of most-viewed stories are posted from businesses
- Instagram stories are used by 500 million users every day
- 90% of all accounts follow at least one business
Instagram stories are the perfect place to post a story for your brand. Let’s say you own a restaurant. We could easily create 4 Instagram story posts by taking 4 pictures of your business creating a certain entree. You can post the stories at 4 different times, so you show the story of the entree being made throughout the day.
Any process your business has to go through to create a service or product is perfect for Instagram stories. These are easily made and requires almost no time to create.
Instagram TV (IGTV)
Instagram TV allows you to upload 10 minutes videos for most accounts, and up to an hour for larger accounts. So what could your business possibly post a 10 video for?
- Business Launch
- Podcast Interviews
- Creating Product
- Performing Service
- Tutorial Video
- How-to Video
- Top 10 List Videos
- & much more
One of the biggest perks of IGTV is the fact there are no ads put in place right now. They are solely focused on growing the feature, so this is the best time to take advantage of this.
Instagram TV is both horizontal and vertical based videos, so you are not limited to just one.
#5 Use Hashtags correctly
Hashtags are found and used in many ways. Using hashtags correctly on Instagram can give you 10 X the reach you would without them. So if you use them correctly, you can grow your follower account extremely fast.
Instagram allows you to use up to 30 hashtags, but adespresso has found that 11 hashtags are their magic number to give them the best results. Having one hashtag can increase engagement by 12%.
We advise using the staircase method for hashtags. Find 10 hashtags in your niche that you get more likes and comments on and use them every time. This will guarantee you to rank at the top for the hashtag almost every time.
You then find 15 hashtags that average your number of likes and comments per posts and use them. The last step is finding 5 hashtags that get way more likes and comments and use them. You have a smaller chance to rank for the high competing hashtags but will have a chance if you do spark one of your posts one day and you don’t wont to lose traction if this is the case.
Make sure to follow up at least once a week on all your posts and check out the insights on each one to find out how much reach you received with your hashtags. This is a good gauge to see what is working and what is not.
#6 Go all-in on Instagram Influencers
This is probably my favorite of how to use Instagram for a business. Find 1 of your favorite Instagram influencers on Instagram and follow them. Read every post that they post and comment with relevant information so all of the other followers take notice.
When you comment, like and are very active on an influencer’s account, they will take notice. This may take a while, but when it happens it will be well worth the wait.
Gaining an influencer’s attention will get noticed right away from their loyal followers and will start to follow you more and more. This is a very quick way to gain traction after you took the long road to get the attention.
#7 Cross-Promote with similar Niche Users
Go and find other users who are making similar content and do some cross-promotion. This can be anything from bringing them on as a podcast guest, Instagram Live Guest or just posting about each other’s content.
All social media platforms including Instagram will notice that you are reaching out to other users’ accounts and typically get that bonus in organic reach by getting the guest to promote your post that features them. This is a very simple, yet effective way to gain more followers for your business through Instagram.
#8 Engagement on Instagram
This is the quickest and most effective way to gain followers for your business using Instagram. When someone likes or comments on your Instagram post you should be responding on the same day.
A lot of business owners that use Instagram will spend every night right before bed to responding to all the likes and comments on their post. This will help build a digital relationship with your followers or future followers.
Make sure to respond with relevant responses to show that you are actually reading what they took their time out of their day to comment about. I actually keep notice of all the people who comment and make sure to go back on their post and give them comments as well.
Businesses will typically get about 4% of all their followers to engage with their content, so make sure to reward those followers who are willing to do so and keep it growing.
#9 Run Instagram Ads
If you have the money and looking to expand your business at a more accelerated rate, then this is the tactic I would take.
Create fun and stylish ads that will appeal to your typical niche audience. This can be used in brand awareness, engagement or conversion stage. If you are new to creating Instagram ads, we would suggest creating brand awareness ads that are more effective to reach and focus less on conversions.
The great thing with ads is the fact that you can run ads and test them and keep track of what works and what doesn’t. There is nothing better than completing an ad that gives you amazing results and knowing that it is growing your business without even working for it.
There is everything you should need to know how to use Instagram for a business. Good luck with your business endeavors.