One of the most crucial questions you or your business may be facing in 2019, is finding social media marketing strategies in 2019 that work effectively with all the algorithm changes, we go over these simple yet super effective techniques to keep you moving in the correct direction in 2019.

45% of the world’s population uses social networks. This huge global audience that uses these channels represents a vast market of opportunity for any company, regardless of size. An opportunity to create social media marketing strategies 2019 that will allow the reach of your business to extend to the digital world.

However, for your Social media marketing strategies 2019 efforts to pay off, the first thing you need to have is a strategy. Here are the basic concepts that you should take into account when planning your marketing strategy.

Index

  • Positioning strategies in social networks
  • Segmentation strategies in social networks
  • The new era of marketing
  • Five digital promotion strategies
  • Create a community of super fans and brand ambassadors

Positioning Strategies in Social Networks

To start planning your social media marketing strategy, you first need to consider what your goals are. Whatever the specifications of your objectives, it is important to have a differentiating element to be placed as a reference in the minds of your consumers. If you don’t have specific goals, it will be very difficult for you to measure your success and ROI in your reports. Ask yourself questions like:

  • Do I want to generate knowledge of my brand and increase its perception?
  • Do I want to manage the reputation of my business?
  • My purpose is to increase sales?
  • Give customer service?
  • Increase traffic to my website?
  • Do market research to learn more about my audience?
  • Be a leader of my niche?

social media marketing strategies 2019Once you have defined your goals, these will be a guide to know what kind of content you need to provide your audience, in what format and what are the best practices for your brand when investing in ads. Facebook Ads are a great tool to simplify and optimize this part since the platform offers a variety of customizable options according to your objectives.

For example, let’s say that the goal of one of your campaigns is brand recognition. These types of ads present the perfect opportunity to showcase the culture behind the scenes of your business and the team that makes it possible. However, if your goal is to increase traffic to your website, then your campaign ads will look very different and have elements like a CTA. Content creation is your job, but through advanced targeting options and monitoring the performance of your ads, Facebook ensures that your ad has the best possible performance, reaches the right people and becomes memorable in the Mind of your customers.

Segmentation Strategies in Social Networks

As we mentioned above, in order for your Social media marketing strategies 2019 to meet their objectives, you need to make sure that your content is reaching the right audience. This is where segmentation strategies come in, a vital tool for your content to reach people who may be more interested in your services or products.

Buyer Persona

The first step is to meet your audience, and creating a buyer persona is a great tactic to do so. A buyer persona is a semi-fictional character that represents your ideal customer. To create this client prototype and specify a profile, it is necessary to carry out an audience analysis to discover patterns in the demographics and interests of your clients. Use social media analysis tools to extract the necessary data to create these profiles. Platforms such as FacebookInstagram, and Twitter, among others, offer a free report with valuable information about people who interact with your brand online, even if they are not yet your customers.

Thinking about the buyer persona as a real customer will help you make informed decisions when making the right content for the right consumers. For example, Netflix is a global company that targets an audience with a very wide age range. On its platform, you can find content aimed at all kinds of niches, from cartoons for children, documentaries about planet Earth, award-winning international dramas and soap operas, among many, many others. However, its content on social networks, particularly on Instagram, has a clear focus on a youth audience. Coincidence? Although we do not know the marketing secrets of this streaming giant, probably, this is not a random decision and it is very possible that it is the result of market research where they extracted the demographics and interests of their followers on Instagram and noticed of the age range and behavior patterns of his followers.

Facebook Insights is a great targeting tool to maximize the effort of your ads (and budget). Thanks to its segmentation features, you can target different types of audiences according to their age, gender, location, language, internet connections, and interests. Facebook offers three types of segmented audiences:

  • Main target audience: thanks to the algorithms and data collected by Facebook, with this function you can target audiences that have the greatest potential to buy your products.
  • Custom audiences: direct your ads to people you already know or have already interacted with using the information you already have available.
  • Similar audiences: new audiences combining personalized audiences with targeted Facebook ads.

The New Era of Marketing

Every marketer will be familiar with the strategy of the commercial mix (marketing mix) and the four variables that compose it, the famous “4 P’s of Marketing”: product, price, point of sale and promotion. But are these concepts still applicable to Social media marketing strategies 2019? Of course! You just have to adapt them to the online world.

  • Product

Whether it’s a physical item, a service or an experience, the product is a key part of your campaign. Before the digital era, customers relied on a sensory experience to determine the quality and viability of the product. Currently, your product itself is your content and the format in which you decide to present it. For this reason, the quality of your content is vital and a great challenge. However, it is also a great opportunity, since within the social networks there is an incredible variety of formats to present your product and highlight all its features. We explore this point in-depth in the last “P”: promotion.

  • Price

For many consumers, price is the decisive element that results in a purchase. The accessibility that the internet gives us to sell our products has reduced operating costs for many companies. Also, this has increased competition, no matter how small your niche is. In addition, users can compare their prices with that of your competitors immediately to inform their purchase decision. For this reason, setting an appropriate price, which is attractive to your consumers and is also profitable for you, is one of the most laborious and sensitive tasks of the digital marketer. Help yourself in this part with tools like Brandwatch to always keep you updated on what is happening in your niche and with your competitors.

  • Point of sale

The point of sale is the place where you decide to sell your product. Thanks to the heyday of E-commerce and in particular M-Commerce (where users can make purchases from their mobile devices) any company can sell their products online, which has transformed and simplified the purchase process significantly. For this part, it is necessary to do market research to find out where in the digital universe your consumers congregate. In this way, you can decide, for example, if direct purchases on Instagram are viable for your company or if Facebook Marketplace fits more to your profile. This is not as complicated as it sounds. As mentioned earlier, the most popular social networks offer a free statistical report – such as Instagram or Twitter Analytics or Facebook Insights – about your company’s performance on these channels.

  • Promotion

Of the four “P’s”, this is the point that has changed the most in marketing strategies in the digital age. Many times also called “Advertising”, this point refers to the format in which you decide social media strategy to present your product. Facebook has an advertising reach (the number of users that can reach its ads) of 1.59 billion daily active users globally. Of course, this reach offered by social networks has changed the transmission and content of our messages completely.

To choose the best channel to present your product and meet your goals, ask yourself questions such as:

· Where do my clients congregate?

· With what type of content do I receive more interactions: images, videos, stories, etc.?

· What role do ads play in my content promotion marketing strategy?

Five Social Media Marketing Strategies 2019 You Can’t-Miss

1) Present your content in new formats

This is one of the most important Social media marketing strategies in 2019. We all know that images and videos get more interactions than a text post. Also, we know that Stories are conquering users in social networks. Now, it is time to go one step further, leave the comfort zone and use new types of media such as 360º Videos, Live Photos, virtual reality, and IGTV. HBO is one of the companies that has used some of these new immersive formats in their favor, just as they did in their different campaigns of the hit TV series Game of Thrones.

One of the greatest incentives of the digital era is the possibility of taking advantage of technological advances for your benefit.

2) Use similar audiences in your Social media marketing strategies

The tool of similar audiences is a great ally to find new clients. The platform is based on the characteristics of your target audience (the clients with whom you have already interacted) to find new prospects, integrate them into your sales funnel and thus improve the performance of your ads.

3) A/B tests to optimize your content and marketing strategies

A/B tests are a super valuable research tool to test small variations in your advertising content to determine which one is the most effective for your target audience. For example, you are about to launch a new product and you are planning the campaign. However, you are not sure if a video ad or a photo ad is the best for your audience, or you have two copies to accompany your image and you don’t know which one to use. An A/B test allows you to test the two different types of ads and measure the results through different variables to discover in which format it encourages more interactions with your customers.

4) Check the performance of your marketing strategy

The time has come to create your monthly report: how do you check that your marketing strategies are paying off? These two tools will be of great help:

Facebook pixel

The Facebook pixel is a code snippet that you can install on your website to track the actions that users performed on your page after seeing an ad on Facebook.

Thanks to the cookies that track interactions with your customers, the Facebook pixel helps you ensure that your ads are seen by the people who are most likely to perform the action you want. The great advantage of this is that it allows you to improve your ad conversion rate (that is, knowing if your ads are really getting the customer to take any action) and get a better return on investment. This code also works to optimize your ads and build audiences.

5) Promote your content on all your platforms (Cross-promotion)

One of the easiest marketing strategies to implement is cross-promotion. Imagine that you are trying to grow your YouTube channel, but you are not having much success at the moment and decide to post a link to your video on Facebook. Posting that link is the first step of your cross-promotion. In any case, there is much more to do and some practices that you have to follow to improve the performance of this strategy.

Create a Community of Super Fans and Brand Ambassadors

Finally, the most important step in your social media marketing strategy will be to create a community of super fans or brand ambassadors. These are people who follow your content, interact with it on a regular basis and are interested in representing your brand, channel or community of fans on social networks.

Building a community of ambassadors will allow you to strengthen your Social media marketing strategies for the organic distribution of your content. If every time you publish a new video, photo or any other type of content, you are ensuring that it will be shared organically with social circles outside your area of ​​influence, circles that you will try to acquire. Remember that this is a reciprocal relationship and that you will have to offer greater value to this community than to the rest of your followers. One way to show your appreciation could be by sending them small gifts, mentioning them in your posts or even a direct and personal message can be very valuable.

START YOUR SOCIAL MEDIA MARKETING STRATEGY TODAY

Understanding that every year resets, and so do the algorithms on social media platforms, so mastering and understanding these simple techniques for social media marketing strategies in 2019 will help ensure you start off on the right step.